The Black Friday shopping frenzy started on Thanksgiving. Cyber Monday to follow (though many Black Friday deals are being gobbled up on-line). So why is Small Business Saturday better? There are a number of reasons.
1. No lines. No camping out. No frenzied crowds motivating you to buy stuff you don’t need.
2. Service. Think if you need help finding something you’re gonna find it in a big box store? Ditto on-line.
3. Selection. All the big box stores and big on-line retailers basically have the same stuff. Small businesses can offer niche products you won’t find anywhere else.
4. Employment. Small businesses employ more people per customer, and as we all learned during the presidential election small businesses are the job creators.
Any other ideas?